Cabela’s Incorporated is partnering with the National Shooting Sports Foundation (NSSF to help prevent illegal “straw” purchases of firearms by bringing increased attention to the firearms industry’s Dont Lie for the Other Guy program.
“Dont Lie” was formed as a cooperative program between the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and NSSF more than 12 years ago to help ATF educate federal firearms licensees to be better able to identify and prevent illegal straw purchases of firearms and to raise public awareness about the seriousness of the crime of purchasing a firearm for someone who cannot legally do so.
“As a leading retailer in the firearms industry, Cabela’s is proud to partner with NSSF to increase awareness of the Dont Lie for the Other Guy program to help prevent straw purchases and enhance public safety across the country,” said Michael Copeland, Cabela’s chief operations officer.
All Cabela’s stores already display Dont Lie for the Other Guy point-of-purchase displays and use a program video and printed material to help train employees to better detect and deter straw purchases. Starting this fall, the retailer is adding informational mouse pads and an educational card at all of its 250 computer kiosks where each customer seeking to purchase firearms must electronically complete the ATF Form 4473 with correct responses including that he or she is the actual buyer and not acquiring the firearm on behalf of another person.
“Federally licensed firearms retailers are on the front line every day working to prevent illegal purchases,” said Stephen L. Sanetti, NSSF president and CEO. “We are pleased to work with Cabela’s to bring additional Dont Lie for the Other Guy awareness into their stores to help advance the goal all of us in the firearms industry share.”
