Sports Authority announced the launch of the yoga line Bloom, available exclusively at Sports Authority. The new collection was created specifically for women who enjoy being connected to the outdoors.
Yoga has been a significant growth category for Sports Authority over the past several years, and weve seen a trend of women looking for comfortable, functional and trend-right apparel that can be worn when practicing yoga or on the go, said Stephen Binkley, executive vice president and chief merchandising officer of Sports Authority. The debut of this exclusive yoga line is a significant milestone for the company and we believe our customers will embrace Blooms look, feel and price point. We set forth to create a clothing line that is innovative, affordable and helps women stay steady and focused during their practice and in their everyday lives.
Bloom pieces are consciously designed to conserve the Earths beauty by utilizing fabrics blended with organic cotton, rayon made from bamboo or Repreve® yarn, a soft and comfortable fiber made from recycled materials. Bloom apparel combines features like moisture wicking and comfort stretch with a soft and gentle experience for the wearer.
The Bloom line includes colorful tunic tanks, layering tanks, fitted tanks, fleece jackets, fleece cardigans, long-sleeved tees, long-sleeve dolmans, fitted tights, flared skirted pants, flare pants and straight capris, and the average price point ranges from $35 to $70 per piece.
