Amerex Group, Inc. has announced that the current Director of Marketing and Creative Services, Monica Alvarez-Mitchell, has been promoted to vice president.
“During the past year and a half, Mrs. Alvarez-Mitchell has developed and implemented the companys new marketing and advertising initiatives. These activities have generated new awareness of the companys strategy to strengthen its own brands and increase the value of its licenses,” said Glenn S. Palmer, president and chief executive officer of Amerex Group, Inc. “Her tenacious and creative efforts have enabled Amerex to begin to strategically move into a marketing driven company.”
Monica Alvarez-Mitchell, age 27, oversees the design and implementation of a consistent brand image of Amerex Group Inc., its proprietary brands, and licensed brands. In addition she develops and executes merchandising programs from brand conception to packaging development to in-store retail promotions to consumer advertising campaigns; creation of corporate marketing and sales tools; trademark management; management of web development; directs trade and consumer events and promotions; and manages the licensing department.
Prior to joining Amerex, Ms. Alvarez-Mitchell was the Designer Group Marketing Brand Manager with Phillips Van Heusen and Marketing Director with The Arrow Shirt Company.
