Electric, the sport and lifestyle accessory brand, announced that Ian Foulke has joined the company as global lifestyle & surf marketing manager.
“Upon first meeting Ian I was struck by his unique blend of talent, personality, and experience. His credibility and connections in surf will play a key role in continuing Electric’s leadership in the space. At the same time, his cultural insights resonate beyond the beach. It is this mix that has landed him in this newly created role a role that represents that brand’s core values and evolution.” Zach Boon, VP Global Marketing.
“With roots in San Clemente, I feel a natural connection to the brands operating here. Electric, being one of those brands, inspired me with the new vibe, team, logo and product. It spoke to me in a fresh voice and I knew I had to be part of it. I feel fortunate to be on a team with incredibly talented people and part of a brand with an authentic lifestyle story,” said Foulke.
Foulke brings more than 13+ years of experience, previously Orange County sales/event support at Ambiguous Ind., West Coast Marketing and Retail liaison for Z-Brand and most recently Founder of Blacksmith Mfg.
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.
