San Diego-based Superbrand Surfboards & Apparel announces a Brazilian manufacturing and distribution agreement with Wetworks. Under this exclusive agreement, Wetworks will represent Superbrand Surfboards in Brazil, with a strong focus on building the brand through a core channel strategy.
The entire collection of Superbrand Surfboards will be offered in Brazil, with models subtly tuned to match the region’s unique waves and the surfers that ride them. Superbrand’s high product standards will be maintained thanks to extensive communication and collaboration with its other world-class factories and shapers in the US, Australia, Portugal and now Brazil.
“We are very excited to be working with Wetworks to further grow our business and brand in the Brazilian market in support of our overall growth strategy,” said Marcelo Bengoechea, Superbrand CEO. “We chose Wetworks based on their proven success in the Brazilian market, along with including their proven competencies in sales, brand management, customer service, surfboard production, and operations. We are confident that our elevated product standards will be continued in Brazil.”
“Superbrand has done an incredible job in creating amazing surfboards with unique graphics and a strong brand DNA through the diverse athletes they represent, which is a strong foundation to build upon,” said Ricardo Martins, Wetworks President. “We are looking forward to developing Superbrand and supporting our retail partners to realize the potential the brand has in Brazil.”
Wetworks is currently manufacturing Superbrand boards that will be available in stores starting this month.
