Starter continued the momentum from its Fall 2013 re-introduction of the classic Starter satin jacket with a three-week long “Starter Clubhouse” pop-up store during Super Bowl XLVIII. This initiative is done in partnership with Carl Banks, President of G-III Sports and 2X Super Bowl Champion, who will be hosting a series of events for the first-ever NY/NJ-hosted Super Bowl.
Starter's first-ever retail space at the Paramount Hotel had their grand opening on Friday, Jan. 17, with an exclusive preview event the night before. The store will remain open until Sunday, Feb. 9 and will feature a series of events including exclusive collaboration launches, fan appreciation nights, celebrity DJ sets, celebrity poker tournament, professional athlete appearances and live radio/TV/web broadcasts.
Products available for sale include a wide assortment of NFL, NBA and MLB team jackets as well as the Starter Black Label premium collection featuring collaborations with prominent streetwear designers. A special-edition Super Bowl XLVIII Jacket will also be showcased exclusively at the Starter Clubhouse.
“We are excited to work with the Paramount Hotel to celebrate the NY/NJ-hosted Super Bowl XLVIII and recognize the die-hard fans with the Starter Jacket – the most legitimate testimony of team loyalty,” says Carl Banks, President of G-III Sports. “We couldn't think of a better location than Times Square to honor the brand's sports heritage and fashion tradition giving it premium positioning during Super Bowl XLVIII.”
“The goal of the Starter Clubhouse is to provide sports fans the opportunity to experience the different facets of sports culture lifestyle that the brand has pioneered since 1971,” says James Ling, VP marketing – Men's Division at Iconix.
Starter Clubhouse is located at the Paramount Hotel on 235 W. 46th Street with hours from 10am-8pm (Friday, January 17th to Tuesday, January 28th) and 10am-11pm (Wednesday, January 29th to Sunday, February 9th).
