OGIO International, maker of uniquely functional bags for travel, business, sports and casual use, announced the opening of its second retail location in China just two months after it entered the market with one store.
Set in Shanghai’s Super Brand Shopping Mall in the Pu Dong New District, the retail store was officially made available to the public New Year ’s Day 2014.
OGIO embarked on its first retail opening only two months ago, announcing the new store presence in Beijing’s Aegean Shopping Mall on October 30, 2013. The consumer receptiveness to this store accelerated the second
opening in neighboring Shanghai. With the company’s broad product offering in a variety of sectors, patrons will enjoy Golf, Motor Sports, Endurance Sports and Lifestyle bag and apparel collections.
“We are excited that our brand is experiencing the same explosive growth in China that we are seeing here in the U.S. and throughout the rest of the world,” said OGIO CEO Tony Palma. “We are poised for another record year in 2014, as our new Golf, Lifestyle and Power Sports Collections are right on trend and building off of a record year in 2013.”
“The strong consumer demand for the OGIO brand in China at the Beijing location accelerated our plans for this second store,” said EMG CEO Jimmy Chao. “Our team based in China is aggressively marketing the OGIO brand including key celebrities such as the winner of the popular show “The Voice” of China, Ping An,” said OGIO’s GVP of International Mark Talarico. “These personalities embody OGIO’s adrenaline driven style and fashion.”
OGIO plans to continue this manifestation in China’s retail market with future openings scheduled for Guangzhou, Hong Kong, Chongqing and Shenzen.
OGIO International, Inc. is a lifestyle brand that carved a reputation as a designer of adrenaline-driven collections of bags and apparel born from its sports heritage. “We built this reputation by crafting our collections from high performance materials surrounding intelligent design features that provide the ultimate combination of protection, comfort and organization,” the company said. OGIO's Sports collections include Golf, Motor Sports and Endurance Sports, and Lifestyle.
