SnowSports Industries America (SIA) has launched the website SnowSportsB2B.org, where retailers, manufacturers and resorts can browse SIA’s business-to-business resources.
SnowSportsB2B.org, a response to the industry’s need for a directory of service providers with a good industry reputation, features a comprehensive list of all SIA members searchable by name, product category or keyword that collectively provide more than 20 different types of services and products vital to the industry.
- Branding ideas covered during the SIA Snow Show seminars
- Business how-tos from SIA’s snow-sports focused business service members
- Snow-sports specific business webinars hosted by SIA members
- Merchandising tips, with new ideas every Monday
C1 Partners will host the first SnowSportsB2B webinar series beginning December 4 at 2P EST with an “Overview of Digital Marketing.” The line-up of C1 seminars will be hosted the first Wednesday of every month to cover a series of topics:
- Positioning, Messaging and Persona Development
- Keywords Targeting
- Website Optimization
- Blogging For Small Business
- Linkbuilding
- Pay Per Click Advertising
- Lead Generation
- Lead Nurturing
- Social Media for Small Business
- Reporting and Analytics
“Making this information available to SIA members that wouldn’t get it otherwise is really timely and valuable,” said Dan Smink, partner/owner at C1 Partners, a supporting member that will also host marketing seminars at the 2014 SIA Snow Show. “The webinars series should make the members much more informed decision makers, whether they decide to do business with us or someone else.”