Kohl's became the latest department store chain to announced plans to open its doors at 8 p.m. on Thanksgiving Day, kicking off its Black Friday event earlier than ever. Macy's and JC Penney announced similar moves.

Kohl’s will open its stores will be open for 28 hours straight – from 8 p.m. Thursday, November 28 through midnight Friday nationwide.

“As many customers are eager to get a jumpstart on their shopping, we are opening our stores at 8 p.m. on Thanksgiving Day as a convenience to our customers who want to make Kohl’s their first stop.”

“Shopping over the Thanksgiving holiday weekend has become a much-anticipated tradition enjoyed with friends and family,” said Michelle Gass, Kohl’s chief customer officer. “As many customers are eager to get a jumpstart on their shopping, we are opening our stores at 8 p.m. on Thanksgiving Day as a convenience to our customers who want to make Kohl’s their first stop.”