The SnowSports Industries America (SIA) research team has released its latest findings in the report called Engaging Gen Y in Snow Sports- the first in the Snow Sports Consumer Profiles, SIA’s new audience-specific report series.
Additional free generation-focused reports scheduled for 2013/14 will include Generation Z, Snow Sports Youth, The Gen X Snow Sports Consumer as well as special reports on snowboard, alpine and Nordic consumers.
Understanding your customer is key to staying relevant in a rapidly shifting marketplace. Gen-Y, representing 70 million consumers with billions of dollars in spending power, has a dominant position in the snow sports market and soon their children will be taking lessons on the slopes,” commented Kelly Davis, SIAdirector of research. “For a generation known for NOT wanting to be marketed-to, it’s important to understand how to engage and connect with this influential segment,” added Davis.
Focusing on snow sports consumers age 18 to 34, Engaging Gen Y summarizes more than 30 studies and specific findings from surveying the proprietary Snow Sports Insiders consumer panel. The report is designed to help snow sport suppliers and retailers understand the characteristics of this generation not only in terms of labels and vague character traits, but also the environment they adapted-to as they matured into adults – all important insight for developing effective marketing programs.
SIA’s Snow Sports Consumer Profiles reports will be released throughout the 2013/14 Fall/Winter season and free to download. The Snow Sports Consumer Profiles series will focus on understanding and marketing to specific target audiences within the snow sports market.
To get a copy of this report or information on other SIA consumer research programs, products and services, please contact Kelly Davis, SIA director of research at KDavis@snowsports.org.
