Shock Doctor Sports announced that former Major League Baseball player, Todd Blyleven, will be joining the company as the new sports product marketing manager. Blyleven officially joined Shock Doctor on May 28, and he will report to Product Marketing Director, Jason Richter.
In this new role, Blyleven will have responsibility for establishing relationships, developing plans and executing projects to increase Shock Doctors relationship with high-level athletes, teams, and leagues. Additionally, Todd will work with governing sports bodies at all age and skill levels, including those for baseball, football, hockey, basketball and lacrosse.
The position will be tasked with seeding products at the youth level, while integrating marketing initiatives to increase and broaden brand awareness amongst consumers and retailers alike. On the corporate side, Blyleven will optimize Shock Doctor marketing affiliations, as well as inform and contribute product ideas and planning to the Shock Doctor product development process and team.
We are thrilled to have Todd join Shock Doctor, said Jason Richter. He has literally grown up with baseball, as both a player and coach, and his experience and insight is invaluable to our efforts as we continue to build momentum and grow.
Prior to joining Shock Doctor, Blyleven played professional baseball with the Anaheim Angels, Pittsburg Pirates, and Milwaukee Brewers for 7 years, earning a World Series ring with the Angels in 2002. Following his playing career, Todd became an MLB Advanced Scouting Supervisor for the Anaheim Angels and then Colorado Rockies for 8 years, signing over 25 players to MLB contracts.
Blyleven then owned and operated an Indoor Baseball Training Center where he gave private lessons to everyone from MLB players to Little Leaguers, and managed youth traveling baseball teams ages 9-14. His most recent experience is as Business Development Manager for SKLZ, Pro Performance Sports.
Shock Doctor Sports manufactures, markets, distributes and sells under the brand names Shock Doctor and Cutters Gloves.