Peak Sports, the Chinese company, announced its new partnership with the Toronto Raptors.
The partnership marks the first time a professional Canadian sports team has ever been sponsored by a Chinese company.
“Internationalization has always been the main focus in the development of Peak Sports,” said Peak Sports' chairman Xu Jingnan.
said. “This partnership with the Toronto Raptors will help accelerate Peak's business here in Canada and bring our product to Canadian consumers.”
“NBA is definitely number one in the basketball world. They produce many heroes every year,” he said. “This partnership with the Toronto Raptors will help Peak show Canadian basketball fans who Peak is, and who its products represent.”
David Hopkinson, senior vice president of business partnerships of Maple Leaf Sports & Entertainment which owns the Toronto Raptors, said it's a deal that'll benefit both ends. It'll provide an opportunity for both sides to share information and learn from each other, he said.
“Basketball is the number one sport in China, with well-established roots here in Canada, and this is an opportunity I think for us to really do something that bridges the gap between two cultures around the common love for basketball,” said Hopkinson.
With this deal, Peak will be exposed to Raptors fans who will see the company's branding all over the Air Canada Centre where home games are held. Peak's merchandise will also be available to Canadian consumers at the Raptors Team shop at the Air Canada Centre.
