Quiksilver Inc.’s Roxy brand has partnered with the plastics industry to launch a graphic design contest for snowboards on Facebook that will also draw attention to the benefits of using plastics in winter sports gear.
The campaign teams Roxy with Plastics Make it Possible, an initiative sponsored by the plastics industries of the American Chemistry Council, to highlight ways that plastics are helping revolutionize winter sports such as snowboarding and skiing in both performance and sustainability.
From snowboards to skis, boots to bindings, helmets to goggles and beyond, plastics play a vital role in many winter sports. Today forward-thinking companies such as ROXY are devoting resources to using recycled plastics in their products, as well as to other sustainable practices. Various companies use recycled plastics from beverage bottles, for example, to make a variety of high-performance winter sports gear such as fleece jackets, gloves, and even snowboards-thus recapturing the value of plastics, keeping valuable materials out of landfills and closing the recycling loop.
To highlight these efforts, Plastics Make it Possible and Roxy launched a contest today that snowboarding fans are bound to love. Through March 30, contestants can create and submit a graphic design for a snowboard to a voting gallery on the Plastics Make it Possible Facebook page. The two contestants with the most votes will see their visions come to life thanks to ROXY which will have its snowboard factory, known for its environmentally minded practices, create the one-of-a-kind snowboards.
“Roxy is dedicated to creating products that are environmentally and socially responsible,” said Iris Yen, vice president, communications, Quiksilver Inc. “Working with Plastics Make it Possible to bring two snowboarders' creative designs to life allows us to showcase some of the positive effects of taking care of the resources that give us so much while teaching a very important lesson in a fun setting.”
In addition to the contest, Plastics Make it Possible has created a new interactive feature on its website that demonstrates how plastics are integrated into snowboarding and many aspects of winter sports. The snowboarding infographic highlights how plastics help make snowboards lighter, stronger and more durable and flexible; keep athletes warm and dry on the slopes with insulated, water-resistant clothing; and perform critical safety functions in helmets, bindings, and other equipment.
“Winter sports are fast-paced and high energy, so the gear needs to be tough and up to the task,” said Steve Russell, vice president of plastics for the American Chemistry Council. “When you look closely at a snowboarder the helmet, the goggles, the clothing, the bindings, the board it becomes clear how plastics have truly revolutionized the sport.”
For more information on how plastics help make our lives more sustainable, more convenient, and more fun, visit www.plasticsmakeitpossible.com.
