The SportsOneSource Group has hired sports, fitness and snow sports industry veteran Gregg Hartley as vice president, marketing and product development. Hartley joins SportsOneSource after a long career at Sporting Goods Manufacturer's Association (SGMA), where he was chief operating officer, overseeing all business operations and departments, including events, online marketing and digital information delivery.
Prior to SGMA, Hartley worked with a wide range of sports equipment companies, in senior management positions for marketing, sales, production and athlete services. His international business experience includes positions with ski industry leader Salomon, Pedigree Skiwear and Schutzwerk, GMBH, a worldwide leader in composite materials for recreation and aerospace. Gregg has consulted for ski and fitness industry companies, developing successful marketing programs in both apparel and hard goods categories.
“Adding Gregg to the management team has been a big win for the company,” said James Hartford, CEO and chief market analyst for The SportsOneSource Group. “His background in the industry, his relationship with the trade associations, buying groups and other sports industry groups like NOCSAE, NCAA, NFHS and the professional sports leagues, and his experience with events and online properties are already paying dividends.”
In his role with the company, Hartley manages the company's expanding event business, including the Leadership Development Weekend featuring the SGB 40 Under 40 Awards, the TEAM Business Roadman of the Year Awards, the Annual SportsOneSource Investor Conference and the TEAM Business Regional Team Dealer Markets. He is also responsible for the vision and execution of Web products, development of the companyâ€s published research reports and new research product development.
“The opportunity to help develop the expanding range of products and services at The SportsOneSource Group is an exciting opportunity. The Group's mission to Educate, Inform, and Influence meets many of the needs I saw in the industry in my marketing and consulting roles. I am especially excited to have a role in the continued development of the 40 Under 40 Awards and the TEAM Business Regional Team Dealer Markets as identifying leaders in our industry and bringing people together are the keys to the viability of our industry.”
“We look forward to another strong year ahead as we expand our capabilities beyond our traditional markets,” said Hartford. “The companyâ€s expanded digital media and mobile research strategy, expanding events business, along with the release of SportScanInfo 4.0 and OIA VantagePoint 2.0 this spring, will require thoughtful driven management. We are excited to have Gregg on board to provide vision and execute on our objectives.”
About The SportsOneSource Group
The SportsOneSource Group is a full service market research company delivering solutions through consumer insight research, retail insight research and retail point-of-sale trending and analysis. The company provides the most reliable, timely and comprehensive sports and outdoor industry information available in the market today. SportScanInfo is a SportsOneSource technology platform developed to compile, aggregate and disseminate aggregated retail point-of-sale information. SportsOneSource also publishes the Sports Executive Weekly and The B.O.S.S. Report executive newsletters, along with the SGB, SGB Weekly, TEAM Business, Outdoor Business and SGB Performance magazines and their related online and e-mail products.
