Deckers Outdoor Corporation announced the promotions of two key members of the Teva brand management team. Effective immediately, Pete Worley, president of the Teva brand, will be the president of Deckers Asia Pacific. Teva's Global Brand Marketing Director Joel Heath has been promoted to president of the Teva brand.
Worley, who recently marked his fifth year with the Teva brand, has led its successful turnaround and re-positioning, building a new management team and increasing global sales by 55 percent since 2006. Prior to joining Deckers, Worley held product and sales vice president roles with K-Swiss during a 10-year period of over 350 percent growth, as well as product and marketing roles within the Reebok International organization. Worley will relocate to Deckers’ Hong Kong office in his new role.
“Pete's unique combination of footwear and lifestyle brand building expertise and strong track record of leadership make him a perfect fit to run our growing Deckers business in the Asia Pacific region,” said Angel Martinez, President and CEO, Deckers Outdoor Corporation. “In this key position, Pete will lead Deckers’ continued expansion in a critical geographic region important to all the brands in our portfolio.”
Assuming Worley's role is Joel Heath who joined Deckers as global brand marketing director for Teva in 2009, and has been instrumental in the process of repositioning the brand to appeal to a younger audience. Prior to joining Deckers, Heath was president and CEO of Untraditional Marketing, Inc. as well as vice president of the Vail Valley Tourism and Convention Bureau. He is also the founder of the popular Teva Mountain Games in Vail, CO.
“Joel's creativity, vision and strategic brand building strengths have been instrumental in Teva's evolution into a leadership position in the emerging action-outdoor world,” added Martinez. “Joel's ability to work collaboratively with Teva's Product and Sales teams, combined with his previous successes in marketing and brand positioning, will bring continued success to the brand. I am confident that Joel will successfully lead Teva's global growth, while retaining the vibrant and creative culture that has brought the brand to this point.”
