Nike Inc. last week confirmed a plan to build a company campus in Shanghai, China. The Oregonian newspaper reported that Tim McCabe, director of local business development group Business Oregon, talked about the company's plans last week during a presentation to a number of area business leaders.
The company opened a distribution center in Jiangsu province of China in February to support its manufacturing and expanding consumer business in the region.
According to a recent report Nike is now the leading brand by market share in China, besting Adidas and Li Ning, the former number one brand founded by the former Olympic gymnast.
The Nike brand generated 11.4 percent of its revenues from the Greater China region in the fiscal 2011 year, according to company reports, up from 10.6 percent in fiscal 2011, with only the Emerging Markets region growing more for the year. The brand tallied over $2.0 billion in sales in the Greater China region in the last fiscal year. Nike’s fiscal year runs June through May. The region posted 18.2 percent growth for the fiscal year but posted slower growth in the 2012 first fiscal quarter, marking it as the slowest growing region in the period.
