Golfsmith International, Inc. formed a new partnership for the MacGregor brand in Europe with Manchester based Worldwide Golf Brands (WWGB). This new agreement with WWGB is the next step in Golfsmith's global strategy aimed at forming partnerships around the world to develop, manage and market Golfsmith's proprietary brands.
Last month, Golfsmith announced a similar initiative for the MacGregor brand in Australia and New Zealand.
The new partnership allows Golfsmith to expand the MacGregor brand in Europe and furthermore reinvest those revenues back into its core U.S. business where the company focuses its efforts and continues to gain momentum and market share.
“We are excited about this new partnership with WWGB,” said Marty Hanaka, Golfsmith's President and CEO. “WWGB has an established presence and extensive distribution and sales network throughout Europe so their role will be integral in growing market share for the MacGregor brand and positioning this quality equipment back in the bags of golfers across Europe.”
The five year agreement gives WWGB the ability to distribute MacGregor equipment throughout a number of retail channels in Europe. Under this new alliance, WWGB will continue to utilize the expertise of Golfsmith's Europe clubmaking operation in the United Kingdom as the exclusive producer of MacGregor custom clubs.
“We are delighted to partner with Golfsmith and to add the MacGregor brand into our Worldwide Golf Brands portfolio,” said Graeme Stevens, Managing Director of Manchester-based Worldwide Golf Brands (WWGB). “Few brands can rival the pedigree of MacGregor within the golf industry. We have some exciting plans led by innovative new products aimed to re-connect with the many MacGregor fans in the UK and across Europe.”
