Schwinn has hired Olympic gold medalist Summer Sanders as brand ambassador for Schwinn's family-friendly bicycles. Sanders will continue to encourage families to get out and ride together.
“It's an honor to be a part of the team,” says Sanders, “I look forward to getting families excited about Schwinn and getting them on bikes. Being active is so important to a healthy lifestyle. It's never too late to start.”
As such an influential figure, Sanders is the ideal spokesperson to represent Schwinn's great American-rooted lifestyle products. As brand ambassador, Sanders will touch upon the following:
- May Bike Month: With bike season upon us, Summer will get families excited about riding whether it's around town or a fun, family race, the possibilities are endless.
- Bike tips: Summer will offer up suggestions for the best Schwinn bikes, joggers and trailers for kids, parents and families, providing healthy tips on how to incorporate them into busy schedules.
- Lifestyle tips: Suggesting ways that families can stay fit together especially when it involves riding a bike.
Summer Sanders was the most decorated swimmer at the 1992 Barcelona Olympic Games. Since then, Summer has remained in the spotlight as a primetime TV sports commentator and a media celebrity. In her compelling memoir, Champions Are Raised, Not Born: How My Parents Made Me a Success, Summer discusses what gave her the drive to consistently give all she had, no matter what the challenge, as well as how she developed her self-assurance and raw courage. Whether for the boardroom or the classroom, Summer's keynotes provide surprisingly simple answers and reveal what truly develops a champion.
