Cycling apparel manufacturer Primal Wear is moving its headquarters into an 8,800-square-foot space in Denver this month. The move, which will occur over the course of a few weeks and be finished in early April, will not disrupt normal business operations.
“Primal has seen remarkable growth over the past few years with the expansion of our custom apparel division and our dedication to growing the Primal brand,” said Dave Edwards, founder and CEO of Primal. “Refocusing our efforts has resulted in an average of 40% growth year to year over the last three years.”
The company said this growth has allowed Primal to hire 10 additional employees in the last year, with the expansion of the sales, design, and warehouse departments. To accommodate additional growth, Primal's new two-level facility is nearly double the current space. This will allow for continued growth over the next 5-10 years. The new offices are approximately one mile from the old location, and are located on the Cherry Creek Trail System, providing excellent ride-up access to the facility for both employees and customers.
“Maintaining a location that is conducive to a positive, bike-friendly culture at Primal was of huge importance to us as we were searching for a new location.” Edwards said. “We were very fortunate to have the opportunity to secure a facility adjacent to one of the most active trail systems in Denver.”
In addition to the office and warehouse space, Primal will also be opening a retail boutique for its branded apparel at the same location. This concept store will not only offer cycling apparel for purchase, but will also provide complimentary refreshments, air and limited bike maintenance.
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world.
