Exped LLC, the North American subsidiary of Exped AG of Switzerland, today announced the hiring of Adventure Marketing Group (AMG) to represent the Exped brand in Florida, Georgia, North Carolina, South Carolina, Virginia, West Virginia, Mississippi, Alabama and Tennessee.
Tom Hammond and his associate Bo Boran will bring proven energy and experience to Exped’s growing presence in the outdoor specialty market in the SE. AMG’s technical and sales expertise in the product lines offered by Exped will be valuable to store staff and buyers alike.

“Tom and Bo have excellent relationships with their retailers and come to us with glowing recommendations.” Said Ted Steudel, director of sales for Exped LLC. “These guys started working before we officially hired them! They lined up new accounts immediately. It’s clear they see opportunity and share our enthusiasm for the gear we make.”

AMG will begin representing the Exped brand (officially) in the SE on April 1, 2011.

Exped, founded in 1997, is based in Zurich, Switzerland with a subsidiary, Exped LLC, in Seattle.