Etnies appointed Tucker Gerrick to the role of STI senior marketing manager. He will oversee the global etnies marketing program.
Skateboarding for more than 23 years, Tucker made a name for himself in
the Midwest where he co-founded Familia skateshop with Steve Nesser and
Adam Bovee. As co-founder and general manager for Familia, his roles
included buying, marketing, event management, product design and
development and managing of the day-to-day of one of the Midwest's
most legit skate shops.
“I'm stoked that Tucker is now at etnies. He has great insights from working with top professional skateboarders, and after working in retail he understands the specific needs of skate shops,” said Don Brown, senior VP of marketing for etnies. “Plus, the fact that Tucker considers freestylers legitimate skateboarders makes me like him even more…. we'll have him doing spacewalks, railflips, and caspers in no time!”
