Oboz of Bozeman, MT will distribute its outdoor footwear in China, Hong Kong and Taiwan through Wild Rampage under a distribution agreement reached at Oboz' first ispo China trade show last month.
“We are extremely pleased to be working with Wild Rampage,” said John Connelly, Oboz’ president and founder. “Wild Rampage is very well established and highly respected in these Asian markets. They have strong brands, excellent relationships and marketing, plus years of footwear experience.”
In the outdoor market, Wild Rampage is the sole distributor for Osprey, Icebreaker and Smith Optics, as well as numerous brands in the board sports arena.
“As the newest footwear entrant into these Asian markets, Oboz brings a tremendously experienced and capable team to the table,” said Wild Rampage founder Joe Eberling. “With our ten years of experience spearheading brands in China, we will help make Oboz a leading outdoor footwear player-and quickly build on the success we had launching at ISPO China.”
Wild Rampage (www.wildrampage.com) is the oldest distributor of imported brands in the Chinese outdoor industry and owns iconx, China's largest and most influential board sports retail chain, and is the leading licensee and distributor of skateboard, snowboard and surf brands. Wild Rampage also owns funboxx.cn, China's only independent action sports website. Wild Rampage is located in Shanghai, China and employs over 40 people.
Oboz launched its line of footwear in 2008.
