TaylorMade Golf Company, Inc. has launched a “Burner Brotherhood of Speed” campaign to support its new white Burner SuperFast 2.0 driver.
The Burner Brotherhood, championed by Burner brand ambassador and PGA Tour star Camilo Villegas, is comprised of a unique series of television, digital and print ads, as well as online features inviting golfers to take part in the movement. Golfers can register online to join the Brotherhood at www.taylormadegolf.com, where they'll become part of an interactive community qualified to receive video swing tips from Villegas, product insights and additional benefits not available to non-members.
“The Burner Brotherhood encompasses the mentality by which Camilo lives and plays, as well as what the Burner brand stands for,” said Bob Maggiore, TaylorMade vice president, brand and product marketing. “By giving golfers the chance to participate in this Burner movement, we're uniting like-minded players who love speed and distance and constantly seek more of it. That's what our Burner line of equipment is all about.”
