Icebreaker, the New Zealand merino wool apparel maker, has selected Adgregate Markets' ShopFans application to enable secure shopping through its Facebook page.
A custom ShopFans Facebook “store” will showcase Icebreaker's eco-friendly product categories and enable customers to initiate purchases within the social network, without compromising security and privacy. The company claims to be the first adventure apparel retailer to open a Facebook store.
As a special ShopFans launch promotion, Icebreaker will run a sweepstakes for a $500 gift card redeemable through their new Facebook store.
