Sports Authority announced the choice of Team Detroit as its agency of record to support all brand experience and consumer communications.
Sports Authority began reviewing advertising and brand agencies in May 2010 with the intention of finding an agency partner that would help reposition the Sports Authority brand.
“Team Detroit demonstrated heightened strategic and creative thinking and a deep understanding of our customer in-market and in-store,” said Jeff Schumacher, Executive Vice President, CMO and CSO of Sports Authority. “We're truly excited to work with Team Detroit to continue to differentiate the Sports Authority brand and elevate the consumer experience at every local touch point.”
“We're delighted to partner with Sports Authority to help them become the number one retailer in sporting goods,” said Brad Audet, Executive Vice President-Managing Director at Team Detroit. “We look forward to helping Sports Authority differentiate itself from the competition.”
“Based on our new strategic direction, we have the ability to create a truly dynamic campaign in a category that is in a category that we all have a passion for,” said Greg Braun, Executive Creative Director at Team Detroit. “With the support of Jeff and his team, we're primed to create best in class creative.”
About Team Detroit
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