China’s 361 Degrees reported sales in the first half reached RMB5.7 billion ($793 mm), representing a year-on-year increase of 11.0 percent, boosted by a 45 percent gain in e-commerce sales.

E-commerce sales reached RMB1.82 billion, or 31.9 percent of sales. Revenue from 361°Kids increased by 11 percent year-over-year to RMB1.26 billion

Profit attributable to equity holders totaled RMB858.0 million, representing a year-on-year increase of 8.6 percent.

Net cash generated from operating activities increased by 227 percent year-on-year to RMB0.52 billion.

Ding Huihuang, chairman, said in 361 Degrees’ half-year report, “In the first half of 2025, the global economy saw an intensified divergence, while the economy of the People’s Republic of China (the “PRC”) demonstrated stable and forward momentum at an accelerating pace of high-quality development. Driven by policy guidance, the domestic consumer market’s trends towards transformation and upgrading became increasingly evident, accelerating the unleashing of diversified, digitalized, and refined demands. As a key incremental force in the consumer market, the sports goods consumption continued to deepen its market penetration and diversify its scenario applications, playing an increasingly crucial role in stimulating domestic demand potential.”

Operational Highlights

  • 361° partnered for the first time with the Asian Winter Games, becoming the first sports brand to be an official partner of both the Asian Games and the Asian Winter Games. 361° also signed a new agreement with World Aquatics to become a Global Partner from 2026 to 2029.
  • The number of 361° Super Premium Stores nationwide reached 49. These include 45 adult stores and 4 kids stores. Each features a thousand-square-meter space, full category coverage and self-service shopping. The in-store product layout features a diverse selection of professional sports equipment.
  • 361° global brand ambassador Nikola Jokić was selected for his seventh All-Star Game and fifth time as a starter. Jokić wore the 361° “Joker1 GT” All-Star colored edition, which made its official debut. 361° also launched the “2025 Nikola Jokić China Tour” and the “2025 Spencer Dinwiddie China Tour.” The competition format of its proprietary event “3# Track” was upgraded. The basketball event “Light Up” also expanded overseas to Japan.
  • 361°Kids continued its partnership with professional resources such as the China National Rope Skipping Team and Beijing Guoan Junior Training, and engages more kids and teenagers passionate about sports by organizing diversified brand activities.
  • 361° e-commerce leveraged strategies, including online-exclusive products and online-offline integration, offering products that “boast appealing aesthetics, advanced technology and exceptional value” and promptly adapts to consumer trends to address specific demand gaps.
  • 361° actively expanded its overseas business by leveraging cross-border e-commerce platforms to grow its international business.

Image/chart courtesy 361°