According to Golf Datatech's June 2010 On-Off Course Market Report, the average retail
price shirt sold for men's shirts, including short and long sleeve, was $48.65 in June.
The price range of $0-$49.99 made up 57.9%
of the total market, while the price range of $50-$74.99 made up 33.5%
of the total market and the $75-$99.99 price range made up 7% of the
total market.
In other categories:
- In regards to men's tops, which include sweaters, vests and fleeces, the
average retail price top sold was $64.05. The $50-$74.99 retail price
range made up 25.5% of the total market, while the $0-$49.99 retail
price range made up 45.7% of the total market and the price range of
$75-$99.99 made up 12.5% of the total market. - The average retail price of men's bottoms, including pants and
shorts sold, was $47.36. The price range of $0-$49.99 made up 55.4% of
the market, while the $50-$74.99 retail price range made up 40.8% of the
total market and the $75-$99.99 price range made up 3% of the total
market. - For women's shirts, including short and long sleeve, the average
retail price shirt sold was $42.75. The price range of $0-$49.99 made
up 69.4% of the total market, while the $50-$74.99 retail price range
made up 27% of the total market and the $75-$99.99 price range made up
to 2.6% of the total market. -
In regards to women's tops, which include sweaters, vests and
fleeces, the average retail price top sold was $58.60. The retail price
range of $50-$74.99 made up 32.7% of the total market, while the
$0-$49.99 retail price range made up 44.4% of the total market and the
$75-$99.99 price range made up 13.9% of the total market. -
The average retail sales price of a rain jacket sold was $112.21,
while the average retail sales price for windshirts and windvests was
$56.87.
