Puma has extended its kit partnership with Borussia Dortmund, the German professional soccer club, until 2034. As part of the contract extension, Puma will continue to supply kits for men’s, women’s, and youth teams, and create replica and fanwear product.
Puma’s partnership with Borussia Dortmund (BVD), the second most decorated German football team, with eight domestic league championships, five DFB-Pokals and six DFL-Supercups, began with the 2012/13 season. The club’s successes include reaching the finals of the 2012/13 and 2023/24 UEFA Champions League and winning the 2016/17 and 2020/21 German DFB Cup. It has also advanced to the round of 16 in the current FIFA Club World Cup.
“By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values,“ said Matthias Bäumer, chief commercial officer at Puma. “Season after season, we are inspired by the club’s incredible fan culture, the passion of the legendary Yellow Wall and the team’s attractive style of play. We look forward to continuing to write German football history together.”
“Our partnership with Puma has worked so well because our views of the sport and our values are so closely aligned,“ said Carsten Cramer, managing director of Borussia Dortmund. “What we have achieved together so far could not have been done with any other partner, and we are very excited to continue on this path for the coming seasons.”
Image courtesy Puma
