Belgian Cycling Factory (BCF), parent of the Ridley, Eddy Merckx and Nukeproof bike brands, has launched Belgian Cycling Factory UK (BCF UK), a dedicated distribution office serving independent bike retailers in the UK and Ireland.
The new entity will officially begin operations on July 1, 2025.
BCF UK will provide local product availability, technical support and service to bike shops catering to road, gravel and mountain bike customers, marking a significant strategic expansion for BCF as it strengthens its presence in one of Europe’s most dynamic and performance-driven cycling markets.
The UK division is a partnership between Russell Merry, a long-time industry veteran with leadership roles at Hot Wheels, Cycling Sports Group and Frasers Group/Evans Cycles, and Jochim Aerts, CEO of Belgian Cycling Factory, headquartered in Beringen, Belgium.
“We’re excited to establish a direct presence in the UK and Ireland,” offered Aerts. “This new office allows us to better support our valued retail partners and grow the Ridley, Eddy Merckx and Nukeproof brands in a market that is passionate about performance cycling. At a time when some brands are reducing their commitment to the UK, Belgian Cycling Factory is stepping up to expand our market share.”
Merry, managing director of BCF UK, added, “These are fantastic brands with deep heritage and a clear commitment to innovation. I’m looking forward to meeting dealers nationwide and working closely with shops to ensure our portfolio secures its rightful place in the UK cycling market. Although we’re at the beginning of this journey, my diverse experience in bicycle distribution and retail will help us deliver real value to both existing and new partners. BCF UK is open for business.”
Belgian Cycling Factory will also reportedly add complementary custom paint and build bikes, as well as introduce innovations from the BCF brands.
Image courtesy Eddy Merckx/Belgian Cycling Factory
