Tagmarshal, the designer of AI-enhanced data and technology for managing on-course golf operations and keeping golfers on pace, announced an expansion of its presence and facilities in Europe and the UK.
“Tagmarshal has grown by 146 percent in Europe and the UK over the past 12 months, our biggest year yet,” reported Stephen Knoop, managing director of Tagmarshal International. “We’re proud to have signed partnership agreements with many bucket-list courses and look forward to adding value to these facilities, their on-course teams and golfers by optimizing the player experience.”
The courses include:
- Old Course, St. Andrews, Scotland
- Royal Portrush, Northern Ireland (site of the 2025 Open Championship)
- Portstewart, Northern Ireland
- Sotogrande, Spain
- Muirfield, Scotland
- The Grove, England
- Adare Manor, Ireland (host of the 2027 Ryder Cup)
- Trump Turnberry, Scotland
- Praia D’El Rey, Portugal
- West Cliffs Golf Course, Portugal
- Carnoustie, Scotland
- Real Club de Golf Alcanada, Spain
- Grafarholt Golf Course, Iceland
- Hogs Head, Ireland
- Dumbarnie Links, Scotland
- Crail Golfing Society, Scotland
- Golf Club Castelconturbia, Italy
“Before Tagmarshal, manually recording data made spotting trends near impossible,” said Blair Cross, PGA, head golf pro at Scotland’s Dumbarnie Links. “Now our pace is better, and our guest experience has improved immeasurably. We used to work out our hole-by-hole times by instinct. Now we have the data to drill down into each part of the hole—tee, fairway, and green—and tweak accordingly.”
As a sign of its commitment to the European market, Tagmarshal has expanded its base in Cork, Ireland, and opened a local office in Spain. Tagmarshal has also made its new online training available in Spanish and French, with Italian to follow soon.
“Tagmarshal is intuitive, effective and genius. It’s a great tool for monitoring the progress of the players. Staff can immediately attend to problem groups and help them get back into position,” said Andrea Gatti, director of Golf at Italy’s Golf Club Castelconturbia.
Tagmarshal also has established tournament partnerships in the UK and Europe. For the DP World Tour and HotelPlanner Tour, the company developed a solution to track the pace and flow of play. For the Royal and Ancient, Tagmarshal assisted in the management of the pace and flow of play at the 2024 AIG Women’s Open, held on the Old Course at St. Andrews.
Image courtesy Alcaidesa Links Golf Resort, Sotogrande, Spain
