Bata Group, the Swiss-based multinational footwear manufacturer and retailer, has appointed Panos Mytaros as its next global CEO. Mytaros, formerly the CEO of Ecco, will succeed Sandeep Kataria as part of the Bata Group’s succession plan.
Mytaros reportedly brings over 30 years of global leadership experience in the footwear and leather industry, including a stint as CEO at Ecco from 2021 to 2024. He spent 24 years at Ecco.
Kataria, who joined Bata in 2017 and has been CEO since 2020, was credited with helping Bata “through a significant period of transformation, navigating the challenges of a global pandemic and a fast-evolving retail landscape. Under his leadership, Bata accelerated its digital agenda, streamlined operations, expanded into new markets, modernized business practices, and laid the foundations for future growth.”
“Panos is a proven leader with deep industry knowledge and a passion for footwear craftsmanship,“ said Graham Allan, chairman of Bata. “His track record in brand building and developing compelling footwear collections, as well as in leading complex international organizations, made him the ideal candidate to guide Bata through our next phase of growth.”
Mytaros said in a LinkedIn post, “I’m joining Bata as global CEO from 15th September 2025. Bata is one of the most iconic — and underrated — brands in the world. 140 million pairs of shoes sold every year. 5’800 stores, 30’000+ people, a presence in over 50 countries, and 130+ years of history rooted in making good shoes for everyday life.
“This isn’t just a business. It’s a global force with the potential to do even more – for more people, in more places, with more impact. I’ve always had knowledge of and respect for Bata. I now truly grasp its scale and organization – from 17 factories to a network of 5,800 stores. The combination of heritage, vertical integration, and a willingness to evolve and serve more consumers by offering modern, comfortable, and affordable shoes is remarkable.
“I’m grateful to the Bata Board for their trust and to Sandeep Kataria for laying a strong foundation. Now, I can’t wait to get to work with teams around the world — to listen, to learn, and to build the future of this incredible brand. Let’s go. #Bata #WeAreBata.”
Images courtesy Bata Museum/ Bata Group, LinkedIn
