Toca Football, the indoor soccer operator, reported raising an additional $35 million in funding, including $15 million in equity and $20 million in debt financing from J.P. Morgan Commercial Banking. The company, based in Costa Mesa, CA, also extended its partnership as the official soccer training partner of Major League Soccer (MLS).
The company reports the funding will “enhance international growth and enable it to expand its soccer training technology.”
The funding comes as the sport has experienced gains in U.S. participation ahead of the 2026 World Cup, while MLS reported “record attendance last year with a boost from Lionel Messi joining Inter Miami.”
“The combination of capital from one of the world’s premier financial institutions and our extended partnership with the world’s fastest-growing professional soccer league validates Toca’s mission,” said CEO Yoshi Maruyama. “We’re redefining how players and fans engage with soccer through cutting-edge training and immersive social experiences.”
“During the most exciting period in North American soccer history, MLS is proud to announce the extension of our partnership with Toca,” said Chris Schlosser, SVP of Emerging Ventures at MLS. “MLS has always been a leader in pioneering the soccer landscape through strategic partnerships. Innovation and access to the sport are at the heart of this collaboration. Together with Toca, we remain committed to ensuring that everyone has ample opportunities to play the beautiful game.”
Founded in 2016 by two-time U.S. World Cup and former MLS and English Premier League Midfielder Eddie Lewis, and led by Maruyama, Toca Football is a soccer experience company that operates two primary businesses: Toca Soccer tech-enabled soccer training centers in North America with 37 locations, and Toca Social, the soccer-themed entertainment and dining venue operating in London and Birmingham.
The company plans to add a second venue in London and its first U.S.-based Toca Social, in partnership with MLS, in 2025 at Grandscape near Dallas, TX.
