Rural King (RK Holdings, LLP), the family-owned retailer catering to the rural lifestyle, has opened a new store in Altoona, PA. With a legacy of over six decades, the store will hold a grand opening from May 23-25.

“We’re proud to bring Rural King’s unbeatable prices, broad assortment and neighborly service to the Altoona community,” said Steve Barbarick, Rural King CEO. “This new store represents our continued dedication to serving hardworking families with the products they need and the value they deserve.”

The Altoona store, at 532 West Plank Road, offers mobile and self-checkout, and offers various outdoor-specific brands, including Carhartt, Blackstone, Big Green Egg, Ariat, Under Armour, Black Rifle Coffee Company, Walnut Creek Foods, and Henry Rifles. Focusing on serving diverse customer needs, Rural King offers products for livestock, pets, birds, automotive needs, power equipment, power tools, grilling, food and snacks, and cleaning products. As the seasons change, customers can find heating and cooling items, outdoor patio décor, pools, toys, home décor, and sporting goods.

As a community-oriented retailer, Rural King is committed to supporting local initiatives, including youth 4-H, FFA, veterans, and first responders through partnerships with organizations like the Gary Sinise Foundation.

Rural King serves communities throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.

Image courtesy Rural King