Nike Inc. said Heidi O’Neill, president of consumer, product and brand, has decided to retire as those functions will now be divided into three distinct areas: consumer and sport, marketing and product creation, inclusive of innovation and design.

As part of the realignment:

  • Amy Montagne, previously VP/GM of global women’s, has been promoted to president of Nike, responsible for serving consumers across all sports and driving future growth for the Nike Brand.
  • Phil McCartney, formerly VP of footwear, was promoted to EVP, chief innovation, design and product officer responsible for the creation of “innovative and coveted product, season-after-season,” including “how Nike, Jordan and Converse innovates, designs and creates products for consumers around the world.”
  • Nicole Graham, previously chief marketing officer, has been promoted to EVP, chief marketing officer, leading Nike, Jordan and Converse storytelling to “inspire consumers and shape the brands for distinction through the passion and emotion of sport.”
  • Tom Clarke, strategic advisor to the CEO and member of Nike’s senior leadership team, has assumed the new role of chief growth initiatives officer.

The company reported that it designed the changes “to accelerate progress against Nike’s ‘Win Now’ action plan to position the company for future growth.”

“I’m confident that with this new structure and leadership team in place, we will be able to better line up and leverage all the advantages that make Nike great,” said Elliott Hill, president and CEO of Nike, Inc. “These exceptional leaders bring extensive Nike experience and have been instrumental in resetting our priorities to lead with sport and put the athlete at the center of everything we do.”

O’Neill, who has been with Nike for 26 years, will continue to serve in an advisory capacity until September 2025.

“For nearly three decades, Heidi has been a true champion for Nike, for sport and for athletes across the globe. Her vision and dedication over the years have left an indelible mark on Nike and created an impact on the world of sport,“ said Hill. “Among Heidi’s many successes, she most recently elevated our brand voice and innovation and product pipeline by putting sport and athletes at the center of everything we do. I want to thank Heidi for her passion, commitment and service and wish her the best on her next adventure.“

Image courtesy Nike