TaylorMade Golf signed a new licensing agreement with the NFL to bring golf and professional football together to increase fan engagement, participation and visibility of both sports and brands.
“Our collaboration with the NFL makes complete sense for TaylorMade. As golf’s highest-performing, widest-reaching, and most innovative brand, we realize the significant crossover of our core golfers’ passion for both golf and the NFL. Being able to further engage with them on a high level across both sports is a win-win for everyone involved. TaylorMade couldn’t be more excited about what the future holds in concert with the NFL brand and its millions of fans around the world,” said John Gonsalves, VP of Direct-to-Consumer at TaylorMade.
TaylorMade kicked off the partnership last week on April 24, timed with the NFL Draft, introducing the SpeedSoft Ink and TP5 and TP5x MySymbol NFL golf balls. TaylorMade will expand its NFL collection with additional offerings as the NFL football season draws near later in the year, with select products at retail.
The first drop of SpeedSoft Ink golf balls of select teams will include the Kansas City Chiefs, New England Patriots, San Francisco 49ers, Miami Dolphins, Philadelphia Eagles, New York Giants, Pittsburgh Steelers, Green Bay Packers, Denver Broncos and Dallas Cowboys.
TaylorMade SpeedSoft Ink offers PwrCore technology, which balances distance off the tee with a soft feel on the iron and control on the green.
TP5 and TP5x MySymbol NFL golf balls will include designs for all 32 teams. TP5 is the softest five-layer Tour ball, and TP5x is the fastest.
TP5 delivers elite-level greenside spin and control, performance in the wind and “explosive distance off the tee” due to its Speed Wrapped Core.
TP5x is a half-club longer.* Its five-layer progressive construction and speed-wrapped core deliver explosive speed off the tee. Like TP5, TP5x uses TaylorMade’s Tour Flight Urethane Cover, which delivers a soft feel, greenside spin and control.
Image courtesy Taylor Made Golf
