Fleet Feet Maine Running, the two-store specialty store based out of Portland, ME, has concluded the sale of its specialty running business to Marathon Sports, a 26 location New England running specialty store brand, based in Boston, MA. The transaction, which was finalized on April 1, 2025, aligns with Marathon Sports strategic goals and will enable the business to continue growing the brand and reach in New England.
The terms of the sale were not disclosed.
Fleet Feet Maine Running, known for its personalized service and running community support, has built a solid foundation over the past 20 years, focused on delivering the best product and customer experiences.
“After careful consideration, the decision to sell the run specialty stores in Portland and Brunswick, aligned with the company’s broader goal of continuing to support the Maine running community, scholastic Track & Field and cross country, and support and grow the 25 Maine Running employees, who will stay on with Marathon Sports,” explained company President, Founder and Owner John Rogers.
“We are incredibly proud of the success, reputation, community events and customer relationships we’ve built in the Maine marketplace ” said Rogers. “This sale represents an exciting new chapter for both our team and the community. We are confident that Marathon Sports will continue to drive community engagement and deliver outstanding service to our customers and the running and fitness community”
Marathon Sports said it is “committed to continuing the legacy of Fleet Feet Maine Running’s excellence and ensure a smooth transition for both employees and customers.” The acquisition will enhance Marathon Sports’ New England presence and allow it to expand its reach and strengthen its position in the New England and U.S. run specialty market.
“We are excited to acquire and welcome Fleet Feet Maine Running into the Marathon Sports branded family” said Ben Cooke, president, Marathon Sports. “This acquisition is a strategic addition to our business and provides us with an opportunity to grow and enhance the value we offer to our customers in the New England region and market.”
Images courtesy Fleet Feet Maine Running
