The footwear market only needs to look at import cargo trends and factory shipments to understand how much attention brands and factories pay to the Trump-China tariffs even as they assess pending but delayed tariff action against Mexico and Canada.

Brands, retailers and factories have apparently been working overtime to pull goods and deliveries forward to work around the tariff impact and the impact has become clear in February.

Feng Tay Enterprises, one of the longest-tenured manufacturers of Nike footwear, reported manufacturing revenues jumped 11.4 percent to NT$6.63 billion in February after posting a 6.2 percent decline to NT$6.95 billion in January and a 9.0 percent decline in December.

The company’s January shipment decline cycled against a 16.5 percent increase in January 2024 and the February bump cycled against a 7.9 percent decline in February 2023.

Tear-to-date (YTD) sales for Feng Tay Enterprises were up 1.6 percent to NT$13.6 billion.

Feng Tay Enterprises reports in New Taiwan Dollar (NT$) currency.

Yue Yuen Industrial
Yue Yuen Industrial (Holdings) Limited, the manufacturer of footwear for most major outdoor and athletic brands, reported its February 2025 net consolidated operating revenue declined 6.7 percent year-over-year to $565.1 million.

January 2025 net consolidated operating revenue increased 9.3 percent to $804.9 million, an acceleration from the December 6.9 percent trend line. The company’s volume also expanded from $684.5 million in December, almost entirely due to a resurgent China retail business.

In February, it was Retail that was the negative player in the business while Manufacturing jumped in double digits for the month.

The company’s net consolidated accumulative operating revenue for the 2025 year-to-date (YTD) period through February rose 2.2 percent year-over-year to $1.4 billion.

Yue Yuen Manufacturing
The company’s manufacturing business posted a 14.9 percent increase in February, a nice acceleration from the 1.1 percent increase in December, but got back on track with the 13.7 percent increase posted in December.

Manufacturing is up 7.3 percent for the 2025 YTD period through February.

Yue Yuen, and its footwear manufacturing business, trade and report in U.S. dollar ($) currency.

Pou Sheng China Retail
Yue Yuen’s Pou Sheng China retail business saw a significant inversion again in February, falling 38.3 percent year-over-year after posting a strong double-digit jump in January 2025 when it increased 24.2 percent year-over-year. The business is back to its downward trend from last year, and a 3.9 percent decline in December after double-digit declines in November.

Pou Sheng 2025 YTD sales is down 4.3 percent through February.

Pou Sheng trades and reports in the Chinese RMB or Yuan currency.