High Sierra Sport Company, the manufacturer of bags and adventure travel luggage, appointed Josh LeBaron as national sales manager for its sporting goods division.
LeBaron will be responsible for managing and growing the Sporting Goods business for High Sierra. He will also work with the executive team to provide forecasting, develop growth targets as well as identify sales rep opportunities.
“LeBaron has an analytical sales approach and it works in sync with our retailers and sales team to maximize business goals,” said Bryan Kinsley, sr. vice president and chief operating officer for High Sierra Sport Company. “We look forward to a long term relationship with him as a key team member at High Sierra.”
LeBaron has over 12 years of experience in the outdoor industry. Prior to joining High Sierra, LeBaron worked at Boulder Outdoor Specialty Group, a division of American Recreation Products, where he managed various outdoor brands such as Kelty, Sierra Designs, Slumberjack, Ultimate Direction and the Wenger outdoor license. Prior to Boulder Outdoor Specialty Group, LeBaron was National Sales Manager with Lafuma America, Inc. LeBaron also has an extensive retail background having spent time at The North Face and Eastern Mountain Sports.
“We are excited to have LeBaron join the High Sierra sales team,” said Hank Bernbaum, president of High Sierra. “The addition of LeBaron, along with the entire High Sierra team, reflects the success of our sales and retail strategy over the last several years.”
“Working in the outdoor industry has always been my life passion…it's what I love,” said Josh LeBaron, national sales manager of sales – Sporting Goods Division for High Sierra. “I look forward to capture significantly more outdoor market share and help in future growth strategies for High Sierra.”
