The Sports Authority has launched a review of its $35 million to $40 million creative and media account.
“In an effort to help define our brand and continue to bring it to life with our customers, we are exploring additional potential advertising partners,” Jeff Schumacher, EVP-chief marketing officer and chief strategy officer at Sports Authority, said in a statement.
According to Advertising Age, Sports Authority's review is expected to include both creative and media duties, currently handled by Rochester, N.Y.-based Post Central and Interpublic Group of Cos.' Deutsch, respectively. Deutsch's media arm worked for the sporting goods chain from 2005-2007, before the account left and the agency won it back in late 2008.
Sports Authority spent more than $35 million in domestic measured media in 2009, according to Kantar Media, and in the first three months of 2010 has already spent $17 million, according to Advertising Age.
