Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.

In March 2025, Reebok will tap DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including Nano Golf, the brand’s new on-course performance golf shoe.

As captain of Crushers GC, DeChambeau’s team is one of the most consistently successful in the LIV Golf League. Joined by teammates Paul Casey, Charles Howell III and Anirban Lahiri, Crushers GC won the 2023 Team Championship in Miami and has five team victories. The Crushers GC team will debut in head-to-toe Reebok apparel and footwear on the course in 2025, including polos, outerwear, pants, shorts, and golf shoes.

The official Crushers GC team kits will be available in March 2025 on Reebok.com and at LIV Golf events.

“I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase the visibility of the game around the world, and Reebok was the perfect fit,” said DeChambeau. “With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”

DeChambeau has two major titles and 13 professional wins, including two individual titles in the LIV Golf League in 2023 (LIV Golf Greenbrier and LIV Golf Chicago). DeChambeau also tied the record for the lowest round in an elite-level men’s pro golf tournament with a 58 in the final round of The Greenbrier in 2023.

As a Reebok athlete, DeChambeau will train in the brand’s performance offerings, including the Nano X4 Training Shoes and FloatZig 1. Reebok x Bryson DeChambeau co-branded apparel will appear in future seasons.

“With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition,” said Todd Krinsky, Reebok CEO. “Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.”

Committed to growing the game of golf beyond the traditional consumer, Reebok will launch various digital and social creative content and consumer activations highlighting the partnership’ with DeChambeau and its new approach to golf. Focusing on accessibly priced products for the newer and younger golf consumer, plus support to those with limited access to the game.

Ahead of the SS25 Performance Golf launch, consumers can shop Bryson’s first curated collection, “Bryson’s Picks,” including the Nano X4 and FloatZig 1, on Reebok.com/content/golf. DeChambeau will tease the upcoming Reebok Golf product on-course with a debut at his next match in Las Vegas, NV on December 17.

Image courtesy Reebok