Adidas has signed star two-way college football player Travis Hunter to an endorsement deal.
“Working with Adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next,” said Hunter, receiver/defensive back for the Deion Sanders-coached Colorado Buffalos. “The partners they currently have are top tier with some of the best young guys like me. I’m pumped to join the three stripes as we continue pushing the boundaries of the sport we all love.”
Hunter is expected to be picked in the Top 5, if not No. 1, in this year’s NFL draft.
“The 672 offensive and 688 defensive snaps Travis played during the 2024 regular season cemented him as the only FBS player with over 150 snaps on both sides of the ball this season. He also leads the Power 4 in receiving touchdowns and ranks second in receptions and receiving yards. His defensive prowess was also on display with four interceptions and 11 pass breakups,” Adidas added.
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Hunter will be honored alongside fellow Heisman finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall. Adidas said the two signings add to its roster of next-gen talent the brand has established.
This fall alone, Adidas Basketball and Candace Parker welcomed its first women’s high school signee, Kaleena Smith, and Patrick Mahomes partnered with Texas Tech University to welcome six Team Mahomes athletes to the Adidas brand.
Hunter is also a finalist for other top sports awards, including the Maxwell Award, which goes to the overall player of the year, the Chuck Bednarik Award for best defensive player of the year and the Biletnikoff Award for the nation’s top receiver.
“As Travis looks ahead to his professional career, he’ll join a roster of elite Adidas Football athletes, including former NIL partner and 2023 Heisman Trophy finalist Michael Penix, Jr. Other partners include Patrick Mahomes, Amon-Ra St. Brown, Garrett Wilson, Micah Parsons, Rome Odunze, Chris Jones, David Njoku, Tua Tagovailoa, Aaron Jones, Trevor Lawrence, Brock Purdy, Adonai Mitchell, Ladd McConkey and Xavier Legette,” the company said in a media release.
As an endorsed athlete, Hunter will represent Adidas on and off the field and participate in brand marketing campaigns. Adidas has already launched a limited-edition apparel collection that sells online at the brand’s U.S. website.
“As part of our continued investment in the next generation of athletes, we’re proud to partner with someone whose passion for sport and drive to create an impact on and off the field mirrors our own,” said Aaron Seabron, general manager, U.S. Sports & Creation Center Portland at Adidas. “Travis is undeniably one of the most dynamic athletes in any sport, and we’re excited to collaborate with him and celebrate all that he accomplishes as he transitions into the next phase of what promises to be a long and successful career.”
Image courtesy Adidas
