Foot Locker 2024 multi-brand holiday campaign, Step Into Your Gift, features NBA athletes Anthony Edwards (Adidas) and LaMelo Ball (Puma), Grammy-nominated artist Coi Leray (Adidas), and leading style influencers.
Foot Locker’s campaign, “grounded in consumer insights,” “embodies the energy of sneaker culture this holiday season, helping customers shine bright and find the perfect gifts with the help of Foot Locker’s Stripers as gifting experts.” Featured styles include the Nike Zoom Vomero 5, Jordan 4 RM, Adidas Originals Samba OG, Adidas Anthony Edwards 1 Low, New Balance 9060, Puma MB.04, and Ugg Neumel Weather Hybrid.
“Choosing the perfect gift, whether for yourself or someone special, is more than a holiday tradition—it’s an opportunity to create lasting memories,” said Kim Waldmann, chief customer officer of Foot Locker, Inc. “Informed by Gen Z consumer insights, Step Into Your Gift brings an energetic, uplifting spirit that underscores Foot Locker’s commitment to putting our customers at the heart of everything we do. We’re taking the pressure off and reinvigorating the magic of gifting with a campaign that evokes nostalgia and celebrates the unique gifts we each possess.”
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style.
Ad spots include:
- Step into style with Coi Leray and Adidas
- Drop holiday heat with Anthony Edwards and Adidas
- Dream up the ultimate gift with LaMelo Ball and Puma
- Discover gifts for everyone on your list with influencers Junebug, Kayce Kirihara and Brooke Preston
This 360-degree campaign intends to engage consumers across paid media, social channels (Instagram, Facebook, and TikTok), e-commerce, digital out-of-home advertising, in-store displays, and with community activations in key markets.
Image courtesy Foot Locker
