Nike Inc. will sign on as sponsor of the U.S. Open of Surfing, staged
July 31 to August 8 in Huntington Beach, California. The company’s
Hurley, Nike 6.0 and Converse brands will be featured.
“As
we saw last year, there’s no better ‘surf stadium than Huntington
Beach,” says Bob Hurley, Hurley Founder and Chairman. “Were always
looking to improve the experience both in the water and on the sand,
and were excited to continue working with Nike 6.0 and Converse to
help make that happen in 2010 and beyond.”
The U.S. Open of
Surfing is owned and produced by IMG Action Sports, a division of IMG
Worldwide; the premier global sports, entertainment and media company.
Founded in 1994, the U.S. Open is the world’s largest professional
surfing competition, and hosts hundreds of world-class athletes along
with music, fashion and youth culture. Boasting a rich history dating
back to 1959, the massive event boasts North America’s only combined
six-star World Qualifying Series (WQS)-rated men’s and women’s events
and is a pivotal point on the ASP World Tour. The 12 acre festival is
held adjacent to the famed pier.
“Last year’s relationship with
Hurley, Nike 6.0 and Converse provided a glimpse of the U.S. Open of
Surfing’s true potential,” said James Leitz, IMG Action Sports SVP.
“The NIKE, Inc. action sports family raised the bar in all areas and
continues an aggressive push towards excellence in 2010.”
“Some
of our best creative work comes out of the collaboration of our three
brands,” said Sandy Bodecker, Vice President of Global Design and
Action Sports for NIKE, Inc. “Our goal is to help transform the U.S.
Open into one of the most exciting sporting moments of the summer.”
