Adidas and Patrick Mahomes showcased the new Texas Tech University football uniform last week featuring Mahomes’ signature “Gladiator” logo. This is one of the times and athlete has his own personal branding included in the manufacture of official on-field apparel.
Adidas x Mahomes Strategy uniform features a dark grey tackle swill with printed metallic films and power red accents. Inspired by the 45-degree bevel found across Texas Tech’s campus and the “angular nature of Mahomes’ iconography,” the helmet, logos and numbers are displayed in a metallic film with galvanized finishes. Texas Tech’s football team will wear the Mahomes Strategy uniform for the first time at home when they play against Colorado on November 9.
Texas Tech alum Mahomes said, “Seeing my own logo on the Texas Tech uniform, I put so much blood, sweat and tears into it. It is one of the most meaningful off-field accomplishments of my career. I want to thank the three-stripe family for giving me this one-of-a-kind opportunity.”
Adidas and Mahomes have been partners since 2019 when Mahomes taped a handwritten Adidas logo over a competitor brand’s apparel while supporting Texas Tech basketball.
Texas Tech’s Mahomes Strategy uniform is the latest addition to his working in partnership with Adidas.
In addition to the uniform, Adidas also announced it would release other teamwear, including the Texas Tech x Patrick Mahomes collection, featuring a dark grey quarter-zip, fleece hoodie and a new colorway of the Ultraboost 5X featuring Mahomes’ Gladiator logo.
When Adidas became the official footwear, uniform, apparel, and accessory partner for the University’s Red Raiders in July 2024, the launch collection for the ten-year partnership included co-branded apparel featuring Mahomes’ logo—a first for any Adidas athlete.
In August 2024, the brand and Mahomes announced they had signed six Texas Tech student-athletes to “Team Mahomes,” the three-time Super Bowl champion’s NIL initiative in partnership with Adidas.
“The unveil of the Adidas Strategy uniform by Patrick Mahomes further amplifies the power of this partnership,” said Kirby Hocutt, director of athletics at Texas Tech University. “We are proud to be the first collegiate Adidas partner to utilize an athlete partner’s logo, as there is no more powerful brand in sports than Patrick Mahomes. We look forward to debuting this uniform in front of a sold-out Jones AT&T Stadium on November 9 against Colorado.”
In a media release, Adidas said, “The recent partnership activations with Texas Tech highlight how Adidas and Mahomes have continued to establish new ways to promote their combined brands. Mahomes’ signature shoe, the Mahomes 2, debuted with a sold-out model just before Mahomes’ third Super Bowl win in February and has seen new colorways this year, including the “Race Against Time” drop in August.”
“It’s difficult to imagine an athlete who does a better job of capitalizing on the opportunities that come with his immense talent than Patrick Mahomes,” said Aaron Seabron, general manager of US Sports and Creation Center Portland at Adidas. “Working with Patrick to establish the ‘Mahomes Brand’ within Adidas—through groundbreaking partnerships with Texas Tech and his Mahomes-branded Footwear and Apparel—is an incredible showcase of what collaboration between a leading brand and an elite athlete can accomplish.”
Image courtesy Adidas x Patrick Mahomes
