Asics Arabia, the Middle East arm of the Japanese sports brand, signed a partnership with Saudi Sports for All Federation (SFA) as a strategic partner for two SFA events and will be a prominent key sponsor of the Riyadh Marathon, an annual event held in February.
“The SFA is honored to collaborate with Asics Arabia as a strategic partner. This collaboration marks the beginning of a dynamic relationship aimed at building key events and supporting different sports initiatives,” said Saleh Al-Husseini, the SFA’s managing director. “We believe this partnership will not only take our events to the next level but continue to position Saudi Arabia as a global sporting destination.”
Seiji Hori, Asics Arabia’s general manager, added, “Asics Arabia is proud to collaborate with the SFA as a strategic partner. We see this as the beginning of a dynamic partnership, helping to build key events and support different sports initiatives. This collaboration will not only develop physical and mental well-being in the Kingdom but encourage everyone to become a Lifetime Athlete, in line with our company’s Sound Mind Sound Body philosophy.”
Image courtesy Asics x Saudi Sports for All Federation
