Reju, the first facility from the textile recycling company led by former Under Armour CEO Patrik Frisk, has opened in Frankfurt, Germany, with operations beginning in 2025.

Owned by Technip Energies, Reju uses technology co-developed in joint venture with IBM and Under Armour as well as Technip Energies’ global engineering and technology integration expertise to create a new circular system and infrastructure for recovering, regenerating and recirculating end-of-life textiles at scale, starting with polyester.

The result is Reju Polyester, an end product with a 50 percent lower carbon footprint than virgin polyester.

To enable this new structure, Reju is joining with upstream partners to recover, collect, and sort textiles, creating a circular textile system that does not yet exist.

“We’re starting with the most urgent problem in textile waste – polyester,” said Patrik Frisk, CEO of Reju. “The world produces 92 million tons of textile waste each year, yet less than 1 percent is recycled. It is a system that extracts finite resources, creating textile waste with no responsibility for end-of-life. Reju is going to change that by unlocking a new system through critical partnerships around the world. We will build infrastructure, scale technology, comply with regulations and, in the end, help the textile industry evolve and enable a change in behaviour. Our Regeneration Hub Zero in Frankfurt is a significant milestone, showcasing how this advanced technology addresses the global textile waste problem.”