The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolve, added Paul Gerten and
his firm Gerten Outdoors to represent Salewa and Evolv in the Midwest territory.
Gerten is a longtime sales representative who has worked in the outdoor industry for two decades, and founded Gerten Outdoors in 2005 in Minnetonka, Minn. The firm has six employees and adds Salewa and Evolv to a client list of outdoor brands that also includes Rab, BioLite, Grand Trunk and Nemo.
Gerten and his team will represent Salewa and Evolv in Minnesota, Wisconsin, Iowa, Missouri, Nebraska, South Dakota, Kansas and the Upper Peninsula of Michigan.
“I am excited to get started with Salewa and Evolv,” Gerten said. “Salewa has a fresh aesthetic coupled with a reputation for quality construction, and I see a lot of blue sky as we move past the post COVID and the PFAS transition. We’ve also had an incredibly positive response to Evolv from our gyms and guides, and I expect a fast- growing presence with Evolv. I look forward to hitting the road with both brands.”
“Paul and his team have the passion, skills, and relationships we believe are imperative for Salewa and Evolv to thrive in the Midwest,” said Loren Morshead, Sales and Marketing Director for North America for the Oberalp Group. “We are thrilled to kick off our FW25 cycle with an addition of their caliber.”
