Go Sport plans to expand into Iraq, marking a milestone in the brand’s growth in the Middle East. The international sports retailer’s announcement is part of a broader growth strategy following its acquisition by Al Mana in April 2023.
“The focus is on bringing these diverse offerings of authentic, high-performance sporting goods to emerging markets in the region and providing exceptional retail experiences,” the company said in a media release.
“We are thrilled to bring Go Sport’s unique retail experience to Iraq,” said Tom Foley, CEO of GO Sport. “Our commitment to authenticity and performance-driven products aligns perfectly with the growing demand for quality sports goods in this dynamic market. This new expansion in Baghdad is just the beginning of our journey in Iraq, and we look forward to expanding our presence further.”
The new Go Sport store in Baghdad will offer men’s, women’s, and children’s apparel, footwear, and accessories in various sports categories, including running, training, football, swimming, rackets, and lifestyle.
The expansion plans into Iraq are made possible through a franchise agreement between Al Mana and International Venture Investment Holding (IVI Holding), a family-owned business in the MENA region with diversified investments in various sectors, including retail. The company said IVI Holding’s experience and presence in the region will play “a crucial role in the success of GO Sport’s expansion in Iraq.”
Image courtesy Go Sport Abu Dhabi
