Zappos has launched a new campaign to celebrate its customer service reps. The campaign features puppet characters, called Zappets, that resemble Muppets and centers around the notion of “delivering happiness.”
The campaign is centered on the interaction during phone calls between
Zappos employees and customers. The employees are represented by
puppetlike characters who are based on and styled after actual Zappos
workers.
The ads reiterate themes that
have appeared in previous Zappos campaigns, which include “Powered by
service” and “Happy to help. 24/7,” according to The New York Times.
The first spot in the campaign features Zappos puppets portraying a
customer and a customer service rep helping her with her question based on an actual Zappos customer call.
The campaign, developed for Zappos by Mullen, will also feature a social media component a series of spots to appear on YouTube and Facebook.
