After serving as Director of Marketing for nearly 20 years, Kathy Carroll has left Spyder to pursue new personal and career opportunities. Stepping into the position is Laura Wisner, who previously held the post of senior marketing manager.
Of her success stories at Spyder, Carroll reflects “Ive been really successful at finding good people. My ongoing goal and practice was to find the right people and create an environment that allows people to do their job well and to enjoy their job. My other career highlight was the two weeks we just spent at the Olympics.”
Wisner has been with Spyder for nine years. Her background includes marketing positions at Hind, Saucony, and Kelty; print and radio ad sales; and retail management with the former sporting goods retailer Gart Sports. “Every step in my career has been pointed toward this position at this brand. Im grateful to have a mentor like Kathy, and excited to be part of Spyder’s momentum forward,” Wisner said.
Wisner reports to VP – Sales and Marketing Russ Rowan. “Over the years, and especially over the last seven months since I stepped into Spyder, Laura has shown a huge passion for this brand and what she does,” he said.
Responsibilities for Wisner include business development, developing brand presence, worldwide communication, retailer support, market and competitive analysis, and leading marketing initiatives.
